In recent times, a quantity of data has been collected that it is possible to definitively establish that regular physical activity is essential to maintain a good state of health. It seems obvious, but we often forget how important it is to practice sport and how much this can reduce the mortality of various diseases such as hypertension, diabetes, obesity and depression. It is recommended that everyone, especially those who have a sedentary lifestyle, perform regular physical activity, combining a healthy diet. The benefits of regularity in sport in fact affect both the individual and, indirectly, the community itself. It is important to approach sport, especially in adolescence. Sports activity helps to improve the lifestyle substantially. Of course, depending on your abilities, whether it is an individual sport, such as swimming in the pool or that is a team sport like football . In recent times, several brands have been carrying out important communication work with customers to sensitize communities to start a physical activity, promoting products with increasingly interesting discounts and promotions.