AIR JORDAN - A BRAND, A LEGEND!

When it comes to basketball, one immediately thinks of a player who has left an indelible mark on the court: Michael Jeffrey Jordan. If you think of Jordan, another thought immediately springs to mind: the Air Jordan sneakers. Born in 1984, the sports footwear line inspired by the NBA champion has changed the history of marketing. At the time, Nike was not the sports giant everyone knows today, but just an emerging company, elbowing its way through giants like Adidas and Converse. Do you think that Michael wanted to sign with Adidas, no one had any idea of ​​the enormous success that the Air Jordans would have been! What has allowed the US multinational to become a success story is her foresight, but undoubtedly, the word of mother Deloris who advised her son to join Nike was decisive. At the time of signing the deal, Nike CEO Phil Knight had expected to gross about $ 4 million in sales over the next 3 years. The first Air Jordan model was sold to the public in April 1985 for $ 65. At the end of the year, the turnover exceeded 120 million dollars, exceeding all expectations and recording a worldwide success. Check out the Air Jordan items on our site!