Adidas and Puma: how did the story of the two most loved brands in the streetwear world come about? Not everyone knows that the two brands owe their development to the rivalry and visionary character of two German brothers. In 1924, Adolf Dassler and Rudolf Dassler founded the Gebrüder Dassler Schuhfabrik in Herzogenaurach, Bavaria. The former managed the production sector while the latter worked in the administrative/commercial area. They were successful right from the start, thanks also to the creation of the first shoes with the heels of history. The company began supplying footwear to athletes who competed in the 1928 and 1932 Olympics. Despite the advent of Nazism (both brothers adhered to it), the Gebrüder Dassler Schuhfabrik continued its production successfully. The first clutches, however, came only after the war, in 1947. The reasons for the disagreements were never understood: what is certain is that Adolf and Rudolf decided not to work together anymore, creating two factions within the same company. Adolf chose to open the company Adidas in 1984 (the name comes from the initials of the name and surname of the founder), while a few months later Rudolf founded Puma. The town was also divided between two factions and in the years following the creation of the two companies there were no lack of cheap shots between the two brothers. Despite the success of both brands, Adolf and Rudi died without ever making peace. However, the third generation of the family decided to establish a kind of peace on 21 September 2009 at a soccer match in Herzogenaurach. In this case, the employees of the two companies exchanged a handshake publicly and for the first time, effectively instituting the end of the “Cold War. ” To sum up, the story of Adidas and Puma really represents the plot of a film full of competition, desire for revenge, passion and perhaps even jealousy. Contrasting feelings that have allowed both companies, net of everything, to achieve success and a shared sceptre in the streetwear sector. On the Coiro Store there is a rich catalog signed by Adidas and Puma. Have you already figured out what to buy?